Our Style

Our approach is Organizationally Relevant. We work across business functions.

Organization Chart

Organization Chart Colour Key

At Claritas, we take the time to understand our clients deeply;

  • The markets in which they compete
  • Their audiences (customers, investors, market influencers, channel partners, strategic partners)
  • Their company (culture, structure, strategy)
  • Their offerings

We,

  • are fully engaged – often seen more as employees than an outsourced firm
  • consider strategies that may be horizontal (involve all or some company functions), vertical (by market), sales specific, internal, external, structural
  • understand both B2B and consumer sales
  • know how to identify, motivate and engage channel partners / go-to-market distribution networks
  • engage all investors (privately held companies, accredited investors, narrowly held public companies, widely held companies)
  • create fact-based strategies that work, though the application of research, experience, judgement and appropriate expertise
  • understand both audiences and influencer communities and their complex interactions